what is cinergy insurance advertized on the tbn channel??

cinergy covers dental and medical procedures and costs $139.89 for couples(married) and sounds too good to be true, anyone know??
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I'd just do a web search. I'm sure it's like every other insurance company and there this a catch as far as the deductible, or co-pays, or what it does and doesn't cover. Oh, and be carful going with insurance you arn't familiar with! I did and I paid for it! Literally!
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